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The BMW Crop Circle
The South African media speculated about whether the crop circle, outside of Johannesburg, was the work of a UFO. Many newspapers and TV and radio shows discussed it, fanning interest in the incident. Popular curiosity grew until February 14, when a small detail that had previously escaped almost everyone’s notice: the circle formed a BMW logo.
The South African media speculated about whether the crop circle, outside of Johannesburg, was the work of a UFO. Many newspapers and TV and radio shows discussed it, fanning interest in the incident. Popular curiosity grew until February 14, when a small detail that had previously escaped almost everyone’s notice: the circle formed a BMW logo.
The circle turned out the work of the Hunt Lascaris advertising agency, on behalf of BMW. Hunt Lascaris estimated that it received over $1 million worth of free publicity from the stunt.
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