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Online shoppers in the United Kingdom make 87 percent of their purchases online. That’s an increase of almost 9 percent compared to the situation last year, when 80 percent of purchases was conducted online. Consumers in the UK keep shops and price comparison websites online so they can get the best deals and prices. The fact they can compare prices and the wider choice of products are the most important reasons why UK consumers go and shop online instead of buying things in-store.
The study has also found that consumers in the United Kingdom shop online, the laptop is the device most commonly in the evening, while smartphones are used more at all times of the day. Currently, 78 percent of Brits use their mobile phone for online shopping when they are travelling or commuting.
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